SEO: Why you should do it
By now, many marketers and company owner understand that SEO is an important factor for driving website traffic. If your site and content aren't properly optimized, both for desktop and mobile users, you'll have an incredibly challenging time drawing in traffic from organic search your site.
There are many benefits of SEO aside from increased traffic. Here are just a few of those benefits:
1. Proper SEO not just suggests much better rankings, it suggests a much better user experience
There's no question that user experience is now a substantial ranking aspect. The search engines wish to see a mobile-friendly style, great user signals (about time on site, low bounce rates, etc.) and good integration of relevant photos and videos. These elements are very important for supplying an excellent experience for your visitors too; simply put, by optimizing your site for SEO, you're automatically likewise enhancing your user experience. And a terrific user experience implies higher conversion rates, more trust, and increased brand name commitment.
2. Organic search may represent as much of 64% of all website visits
A research study by Conductor of over 310 million visitors to 30 different sites revealed that organic search represented 64% of all search traffic. While other research appears to suggest that social media has now surpassed search somewhat in terms of recommendations, there's no question that search remains a critical source of traffic for the majority of services.
3. SEO leads tend to have higher close rates than outgoing leads
According to this short article at Search Engine Journal, SEO leads result in a typical close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't verify the initial source of this fact, it would not amaze me if this were true; it makes good sense that searchers who are searching for specific services or products are most likely to make a purchase from organisations who they look for through search, rather than those who try to attract them using outbound marketing methods (i.e. cold leads).
4. Inbound marketing approaches (including SEO) lead to more leads than outgoing, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit companies all report incoming practices as being their primary source of leads. This very same report found that amongst marketing experts, SEO had actually ended up being the # 1 source of leads over the previous 6 month period. One concern to ask yourself is: if you're not generating leads through search, who is recording these valuable leads?
5. Ranking in regional search straight results in increased sees and sales
If you run a local organisation, optimizing your website for local search is absolutely important. Increasingly more customers are using regional search queries to determine regional companies and to discover locations, hours and instructions.
According to Google, 50% of consumers who performed a regional search on a mobile device checked out a store on that exact same day. These searches likewise led to greater sales: 18% of regional click to visit website mobile searches led to a sale within one day.
6. Online marketers rank SEO as one of their most effective digital marketing techniques
According to the 2015 State of Marketing report, of the marketers who are utilizing SEO and SEM as part of their marketing method, 66% find it "extremely reliable or reliable". Only 7% specified that their SEO efforts were "not extremely efficient or not at all efficient".
7. SEO causes increased credibility for your brand
Ranking highly in the search engine result signals to searchers that you're a key player in your market. Alternatively, ranking on the 2nd or 3rd page may result in undesirable presumptions: that you're a brand-new organisation, that you're not too understood or that you do not have the spending plan (and hence sales) to manage to enhance your rankings.
8. SEO can be a less hands-on strategy than other incoming methods
Social media and e-mail marketing are both highly efficient channels for generating leads, however both require some degree of continuous effort. Once a page is SEO-optimized, you can frequently sit back, relax, and let it climb up the rankings on its own merit.
9. Being on the 2nd or 3rd page of the search results page means practically no search visibility
Some entrepreneur forgo any formal SEO efforts due to the fact that they believe that remaining in the search results (throughout the outcomes) is "good enough". Research by Moz shows that 71.33% of clicks take place on page one of the search results. Properly enhancing your website and content are essential to achieving top rankings; and for that reason any degree of search visibility.
10. The large bulk of customers research items online prior to going to a store
Research from GE Capital Retail Bank reveals that 81% of buyers research and compare products online prior to making a local purchase. Other research puts this number as high as 94% for B2B purchasers. Attaining first page rankings for your company and items is important if you want consumers who are actively locating your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
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razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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